You can tell your customers about your web site. It is an excellent way to provide customer support to keep customers happy, but that only reaches customers you already have. The web can also be used to get new customers. The best way to do this is with the use of search engines. A search engine is a site like Yahoo or Lycos. People ask a search engine where they can find certain information, and the search engine responds with sites that contain that information. If someone asks a search engine for info about where to buy a product you sell and the search engine sends them to your site, you have a new customer.

Search engines do not automatically know your web site. It is necessary to register a web site with a search engine before the search engine can find it. If a site has not been properly registered with search engines, it can not be found with search engines. In our Web Page Optimization, we will register your page with over 1,500 search engines!

Once the search engines know that your site exists, they can find it, but there is no guarantee that it won't be the last site on the list, if someone searches for the product you sell. If a site is not listed in the top 40 of a search it is unlikely it will be seen. In our Web Page Optimization we will tweak your site using meta tags, keywords, and other tricks of the trade, to get it listed higher on search engines.